Lexi  (3 years old) wanted an American Girl doll, but her parents felt it was too expensive. They insisted that she earn the money for the doll herself.​ 

"Little Things by Lexi" began.  Lexi and her mom started crafting together and selling at local craft fairs.

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Lexi was very interested in American Girl dolls and wanted to create a big dollhouse.  She changed the business name to "Lexi's Dollhouse Dreams".  The profits from her sales funded a huge custom built dollhouse and a collection of American Girl doll furniture and accessories. 

During the year-long quarantine due to Covid19, Lexi's mom lost her job, prompting the family to rely on the craft business for income rather than just a pastime and Lexi's spending money.  We began selling on a bit on facebook through fb marketplace.

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​As time passed, Lexi (now 11 years old), lost interest in her dolls. The focus shifted and Lexi's parents took on most of the crafting responsibilities.

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The business underwent three significant transformations:

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• Embracing social media opening a fb page for the business.

• The business focused on adding more content to our facebook page.

• The launch of a dedicated website for direct customer sales.

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